Why Blogs Matter More in the Era of Generative Search
Imagine search as a giant, cosmic blender: once upon a time, blogs were the juicy fruit chunks that gave flavor and texture. Enter generative search engines—like Google’s Search Generative Experience (SGE), AI Overviews, Gemini, ChatGPT—they’re now slurping those chunks, mixing them into silky summaries that appear right inside search results.
Fractional Marketing Leadership for Smarter Growth
In vacation rental management, clear strategy is just as important as great execution. But not every team has the resources—or the need—for a full-time marketing executive. That’s where a Fractional Marketing Director comes in.
How a Virtual Marketing Coordinator Keeps Your Marketing in Motion
In vacation rental management, growing your portfolio and staying in touch with homeowners and guests requires steady, thoughtful communication. When your team is stretched thin, a Virtual Marketing Coordinator (VMC) can help keep things moving forward with consistency and care.
What Exactly Is Google GEO?
Google GEO acts as a supercharged version of Google’s traditional search algorithms. Rather than simply matching keywords, it understands the context behind your search, offering results that feel almost custom-made—even if your query wasn’t perfectly phrased.
The Hidden Dangers of Buying Email Lists in Vacation Rental Marketing
Navigating the complex world of vacation rental marketing requires both strategy and caution. Among the myriad of tactics available, one particularly risky shortcut stands out: purchasing email lists. This approach, while seemingly quick and effortless, is laden with hidden dangers that can undermine your marketing efforts and business reputation.
Boost Your Visibility with Search Engine Optimization (SEO)
Once you have a website for your vacation rental business, it's time to optimize it to ensure it's attracting and retaining potential guests. Search Engine Optimization (SEO) plays a critical role in improving your website's visibility on search engines like Google.